SERP Strategies was founded by Brian McDowell in 2015.
Brian spent the last 5 years working with the online strategies of the worlds largest brands. Larger organizations require a different approach to establishing priorities and delivering forensics. Finding experienced professionals with this depth of experience is extremely difficult. From B2B, B2C, E-Commerce, Large Publishers, Sports and Entertainment, He has seen it all!
Brian also spent many years working for Red Ventures in the Charlotte, NC area. Tenure at RV provided an aggressively competitive environment where he brought SEO from a proof of concept to a 10 person team in the matter of 2.5 years. His team tested multiple strategies on over 50 sites to determine the sustainability of top rankings in the SERPs. SEO is now a top function of the company and they recently received a $250 million strategic investment.
Since as far back as 1997 Brian has been developing custom in house technologies related to search marketing. He personally built custom in-house tools at EMS, LendingTree and Red Ventures before there were any in the marketplace. Many dedicated developers also helped to execute his designs while he managed the project from start to finish.
Prior to a dedicated focus on search marketing Brian focused his career on software development and web design. This gave him the foundation for understanding the technical impacts of site infrastructures and the communication skills needed to understand and relate to development engineers.
For a more detailed breakdown of Brian McDowell’s credentials, visit his LinkedIn profile.